Principal, DMG Project Management, Farmington, CT 2.5 years
Small business and nonprofit consulting that provides Marketing, Operations and Client Development services to local clients. Select assignments include:
• Jainchill & Beckert, LLP – marketing communications consultant for this personal injury law firm
o Launched and manage Constant Contact email marketing channel, growing readership from 0 to 700 in under two months
o Design and create a monthly newsletter and email campaigns; full-cycle - ideation through publication; exceptional open rate (37% vs. industry average of 19%)
o Conduct research on legal news and national and state laws and policies to produce value driven client content, resulting in enthusiastic client reviews
o Create content for email and Facebook ads campaigns including messaging, photography, graphic design and video

• Coldwell Banker – marketing manager for Farmington real estate agent covering the Greater Hartford area
o Develop marketing strategies that grow realtor’s social media audience, online engagement and
sales, increasing the speed of houses sold by 50% over a 12-month period
o Create branding campaigns that position realtor as an industry expert and community leader
o Create and schedule the full range of social media content

• Cuatro Puntos – project manager at this multi-faceted, arts non-profit
o Manage FB and IG accounts producing messaging, photography, graphic designs and video
o Consistently engage with online communities resulting in a tripling of Instagram followers alone
o Promote and publicize events and programs; network with co-branding business partners, and
interface with community members and the media to build our brand and increase donations
o Manage Music Moves Hartford and Music Moves Connecticut programs and supervise 40+
members and volunteers to deliver high caliber, live performance events

• Jabberhead Digital Marketing – marketing associate for this social media/website/branding agency
o Create content, including messaging, photography, graphic designs and video for select clients
in Fashion, Beauty, Consumer Products, and Small Businesses
o Provide ideation for a variety of campaigns e.g. grand openings, in-store events, product shows

• Zen Yoga Barre Studio – provide ongoing marketing, research and office operations support to help
streamline office processes, increase client membership and retail sales, and improve community relations.
o Create and publish marketing messaging for email campaigns, social media and press releases;
maintain/maximize company website; plan and execute premiere community wellness events
o Improved office efficiency by automating scheduling, updating the studio’s business management system, documenting work flow, creating employee training manuals, and developing a
client response program that drives new sales, membership conversions and client retention
o Conducted market research, designed client surveys, analyzed reports and used findings to
support new product development

• Farmington Community Chest – provide fundraising, marketing and publicity services to support this nonprofit’s mission to fund essential human, education and community projects and programs.
o Create print and digital publicity and marketing materials highlighting FCC’s positive impact on
the community, including research, writing, photography, and graphic design
o Act as an active member of the Board of Directors participate in monthly meetings; review grant
applications and participate in the selection of grant awards
o Plan, coordinate, and promote the annual fundraisers and social justice community event

Conde Nast, Inc., New York, NY 18 years
Senior Editor for this premier mass media company and print/digital/video content leader with an audience of 144 million+ consumers and a portfolio of iconic publications including The New Yorker, Glamour, Bon Appétit, Golf Digest and Vanity Fair. Highlights of Senior Editor and former Editor and Associate Editor roles, include:

• Led the Credits Team and produced product copy for digital and print publications, conceiving of and
implementing strategies to ensure 100% accuracy, exceed production schedule goals, and save costs
• Ensured Quality Control by writing clear, convincing merchandise copy, performing all editing-related tasks
from research to proofreading, and collaborating with vendors and retailers to guarantee availability
• Trained and managed a team of three editors, and recruited and scheduled freelancers
• Provided operational leadership by planning and tracking workflow, scheduling people and projects, and
troubleshooting/resolving problems to meet deadlines and produce flawless content
• Developed a direct email Subscriber Services program that garnered rave results from clients impressed by
the service quality and responsiveness, resulting in a significant increase in customer retention
• Delivered exceptional client service to a wide range of clients and partners; liaised with publicists, acted as
a diplomatic ‘soother’ to anxious high-profile client-companies, and advocated on behalf of all clients
• Established the brand as ‘accommodating’ and ‘accessible’ through strategic community relations efforts
• Conceived & implemented personal shopping service to help readers purchase featured merchandise
from retailers placating and inspiring loyalty among frustrated customers and growing retail sales
• Researched and identified market trends; interpreted data and presented findings to leadership team
• Capably handled complex logistics planning for large, multi-piece spreads containing expansive credits and
pricing lists; conducted highly accurate research and fact-checking