eCommerce & Branding Strategy Consultant
GinnyPasqualone.info | South Salem, NY | 8 yrs

Lead eCommerce strategy and digital operations for multiple businesses, driving revenue growth, customer engagement, and market expansion through Shopify management, multi-channel sales, and data-driven decision-making. Mentored clients through COVID-19 challenges, guiding strategic pivots, and trained over 5,000 small business owners online and at major trade shows, including Dallas and Atlanta Apparel, in partnership with trade associations.

Client: LT Apparel Group FrenchToast.com | New York, NY | consulting contract
LT Apparel Group is known for the design, manufacturing, and distribution of children’s clothing. Its portfolio of brands includes Adidas kids, Carhartt kids, and its owned brand, French Toast, the leader in schoolwear for kids.
● Managed site maintenance, partner sales channel operations, and daily merchandising tasks such as product setup, inventory updates, and stock management through tools like Kibo, ChannelAdvisor, Dsco, and Rithum to ensure optimal performance.
● Analyzed key performance indicators (KPIs) and peak season sales data using Trello for project management, optimizing advertising, category sort order, and promotional strategies to improve operational efficiency and scalability.
● Delivered actionable insights using GA4 to inform long-term growth strategies and enhance peak sales performance.

Client: MiniWaxMelts.com (Wholesale) + DressyCreations.com (Retail) | Rosenberg, TX | 2 yrs
Texas-based business specializing in organic, paraben-free, phthalate-free scented wax products and home goods.
● Managed the client's Shopify ecosystem, including onboarding, migration, and integration with sales channels like Faire, Etsy, TikTok Shops, and Facebook, establishing Shopify as the central hub and driving a 103% YoY sales increase across channels.
● Developed omnichannel strategies that enabled the client to expand into B2B wholesale, increasing revenue by 75%.
● Implemented AI tools and automation to streamline workflows, reducing manual tasks by 25%, while designing custom graphics and content to enhance brand presence.

Director of eCommerce / CEO, Sparkledots® Children's Apparel | Ridgefield, CT | 6 yrs
Sparkledots® is a children’s clothing brand specializing in whimsical designs with practical silhouettes to delight children and satisfy budget-conscious parents, with a commitment to hiring local moms and supporting the autism and LGBTQIA+ communities.
● Built Sparkledots® from a small social media presence into a seven-figure annual sales operation with a 4,000 sq. ft. warehouse and a team of 16 employees, managing all aspects of design, production, logistics, and client service.
● Directed multi-channel eCommerce operations across 12 sales channels, achieving a 342% YoY sales increase, an 87% boost in customer lifetime value, and a 50% efficiency gain through Shopify API integrations.
● Expanded wholesale operations to platforms like Faire, Abound, Tundra, Joor, and Brandboom while exhibiting at major trade shows such as Dallas and Atlanta Apparel to drive brand visibility and customer acquisition.
● Led SEO, digital marketing, and site merchandising efforts, increasing web traffic by 700% and optimizing pricing, promotional strategies, and inventory management through data-driven decision-making.

eCommerce Sales & Social Media Marketing , Apparel Direct Sales | 1 yr
● Achieved top-seller status by leveraging social media, direct selling strategies, and effective online marketing to drive significant revenue growth.
● Gained hands-on experience in inventory management, product promotion, and order fulfillment while streamlining operations and optimizing customer experience, laying the foundation for launching Sparkledots®.

Online E-Learning/Instructional Designer, Faculty Mentor, and Course Facilitator | 10+ yrs
15 Colleges & Universities + Multiple Learning Management Systems + Assessment Systems Corporation
● Facilitated over 250 sections of economics courses across 15 universities (mixture of online and in-person student engagement), integrating adaptive learning technologies to enhance delivery and engagement.
● Designed and revised online economics courses, tailoring content for neurodiverse learners and specific professions to improve accessibility and relevance.
● Mentored faculty in instructional design, course facilitation, and adult learning principles and best practices, supporting effective course creation and teaching strategies.

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OTHER WORK EXPERIENCE
Management Support Associate , Bridgewater Associates and Gartner
Operations Analyst , Xtract Research
Junior Analyst , Crown NorthCorp, Inc.
Ecommerce & Marketing Manager, Multiple Children’s Clothing Boutiques
Marketing Intern , Aramark and Advanced Labelworx Inc.