SVP, Strategic Partnerships, Marketing & Customer Success | 4.5 years
Sestra Systems, Sterling, VA
- Identified, nurtured and closed strategic deals which scaled the business and delivered 62% volume & 54% revenue in 2022.
- Positioned Sestra as the industry brand standard for automated beverage technology by building relationships with strategic customers including Levi's Stadium, Crpto.com Arena, Bank of America stadiums, Virgin Voyages cruise ships, Marriott Residence Inn hotels, Marriott Marquis NYC hotel, theaters, cultural centers and other marquis venues.
- Identified & nurtured complementary technology partnerships (TapIn2, Shift4, CLEAR, VenueNext, Levy) enhancing product value, increasing customer retention, and generating sales leads, delivering new customer revenue and brand awareness.
- Reduced cost of acquisition by ~85% for sales-qualified leads (SQLs) generated via partnership channels.
- Managed and led Sestra Advisory Board of 10 members made up of top industry customers, designers and executive influencers.
- Established Customer Success framework and manager team of 5 to oversee, upsell and retain customer base.
- Advocated for customers, working cross-functionally to create feedback loop on and enhance product, resolved customer issues and implemented on site support to gain buy in of operator front line personnel.

VP, Marketing & Brand | 3 years
- Established brand, website, collateral, marketing & communications campaigns and ensure company-wide adherence to standards.
- Developed and executed a comprehensive strategy for creating a measurable and impactful case study portfolio that resulted in increased customer engagement and sales.
- Managed media & public relations campaigns, gaining valuable press coverage and increasing brand awareness.

VP, Marketing & Operations | 4 years
Excitations, Sterling, VA
Expanded and launched in 14 new markets, managing a team of 22 partner managers who closed 400_ new experience / product providers. Managed strategic relationships with Discovery Channel and MasterCard. Developed and managed product catalog development & pricing, marketing, customer service and fulfillment teams.