THINKSYNERGY, Hartford, CT
Firm providing an alternative workforce to propel business growth.
Account Manager/Director of Business Development • 3 yrs
• Doubled the size of the business with proven pipeline management skills.
• Increased average retention rate by twelve months through strong relationship management and trust building.
• Improved and lead new partner onboarding process.
• Successfully negotiated and closed renewals.
• Improved organizational sales and marketing efficiency, collaborating closely with senior leadership on forecasting, planning, and long-range goal setting.
• Co-created and implemented a BDR program to reach decision makers via skilled cold and warm calling and email strategy.
• Led, guided, and liaised with internal team and our customers to ensure successful achievement of customer’s goals.
• Improved and led all new-hire onboarding processes.
• Supervised staff and interns hiring, training and performance evaluations to meet KPIs and corporate business goals.

Marketing Manager • 3 yrs (dual-role)
• Contributed to strategic content development and created social media calendar for various channels including Facebook, Instagram, Twitter, and LinkedIn for ThinkSynergy and our marketing customers.
• Assisted with developing, planning, and implementing strategies to promote and execute outreach marketing events.
• Drafted and distributed press releases and blogs.
• Measured marketing programs' impact and adjusted approaches to achieve objectives.
• Crafted marketing material and collateral to create consistent tone and brand voice.
• Created and managed WordPress websites, optimized SEO using YOAST, and analyzed Google Analytics data.

KNIT & PEARLS, Avon, CT • 7yrs
Co-Owner
Directed full-cycle sales and operations of fiber arts business, including customer growth, operational efficiency, vendor management, long-term planning, recruitment, training, and procedure development and implementation.
• Generated 50% revenue growth on eCommerce website in one year.
• Increased weekly email customer base 184% over eight years with average open rate of 55% surpassing industry average of 13.9% utilizing Constant Contact and Robly email marketing platforms.
• Grew store’s Facebook presence by 75% in less than two years and Instagram account over 400% in three years by creating innovative customer centric marketing strategy.
• Produced $150K annual revenue (including $50K in new revenue by leading successful off-site events and retreats).
• Built a loyal customer base and repeat customer rate of 44% compared to industry standard of ~30%.
• Expanded on-site course curriculum by 70% over six years by creating new classes based on projects and skill development.


► ADDITIONAL PROFESSIONAL EXPERIENCE
ESSEX ELEMENTARY SCHOOL
School Social Worker
Provided social work services within public school inclusion setting of 300 students in kindergarten through sixth grade.
• Created behavioral improvement plans based on established assessments and guided teachers in implementation.
• Improved student classroom participation through social-emotional skill development, group, and individual counseling to caseload of 50+ students.
• Developed curriculum and led various support groups, including Children of Divorce, Social Skills, ADD Support Group, LD Support Group, Anger Management, Decision Making, and Self-Esteem.

CHILD & FAMILY AGENCY OF SOUTHEASTERN CT
Social Worker
Administered social work services within public school inclusion setting of 100-200 culturally diverse kindergarten through 5th grade students in a school-based health center at Harbor Elementary School.
• Provided individual and group counseling services, classroom education and collaborated with school staff, parents, and community resources.

WHEELER CLINIC, LIFELINE PROGRAM
Case Manager
Led group therapy, community adjustment, and case management services to pregnant and post-partum substance abusing women in day treatment program.
• Served as key liaison between Lifeline and other community agencies.

CASEY FAMILY SERVICES
Reunification Family Support Worker
Provided intensive home-based reunification services to neglected children and biological parents.
• Provided various services, including parenting skills, counseling, advocacy within welfare and court systems, household management, and coordinating community resources.