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Carole O.

Art/Creative Director, Graphic Design, Marketing

Profile

Accomplished, versatile creative director and designer with expertise in branding and identity, digital design strategy, digital marketing as well as print, product, exhibition and publication design.

Key Skills & Competencies

Publication/Catalog Design
Branding and Identity
Promotional design
Product design
Magazine design
UX design
Exhibit design
Email marketing
Special events
Web design
Social media strategy

Professional Experience

DESIGN & MARKETING MANAGER
IRIS Photography Studio / 4 years
Design and strategy for social media, marketing materials, direct mail and display materials.

CREATIVE DIRECTOR AND DESIGNER
Carole Otypka Design, West Hartford, CT / 10 years
Design and production of: special publications, brand identity, exhibitions, promotional materials, conference materials, invitations, brochures, signage, email newsletters, as well as web design and packaging.
Clients: The Juilliard School; The Asia Society; Fortune/CNET; Guitar One magazine; CFA Events; The Photo Managers
Brand identity, special publications, invitations, posters, conference materials, direct mail, social media and UX design, packaging and exhibition design.

DESIGN MANAGER, COMMUNICATIONS AND EXHIBITS
Stuckeman School of Architecture and Landscape Architecture
Penn State University, University Park, PA / 1 year
Responsible for planning, organization, art direction and design of all Stuckeman School marketing materials and exhibits.
• Creative direction, design, planning and installation of the “Stuckeman Works: 50th Anniversary” exhibit
• Organization, design and production of the Stuckeman Works catalog, a 126-page book of curated projects
• Planning, design and installation of all exhibits in the Rouse Gallery
• Design of posters, brochures, advertising and signage for exhibits
• Design of email newsletters and recruitment marketing materials
• Managed digital assets for website and communications department
• Layout and design of web pages for exhibits and lectures
• Collaborated with school directors on projects and digital initiatives
• Created a digital archive of event and exhibit photography
• Led team of student assistants

CREATIVE DIRECTOR
The Penn Stater Magazine, University Park, PA / 5 years
Responsible for art direction and design for bimonthly magazine with a circulation of 161,000 readers. During my tenure, The Penn Stater received over 85 awards for design and writing.
• Led a brand refresh with new typefaces, updated layouts and color palettes
• Created new style guide and media kit
• Art directed photographers and illustrators
• Conceptualized and directed all photo shoots
• Designed editorial pages and oversaw the production of each issue
• Managed art department budget
• Managed department designer

CREATIVE DIRECTOR
Galison Publishing, New York, NY / 2 years
Responsible for all creative aspects of a $10m gift company—a publisher of fine paper gifts, stationery and design-led office products. Developed concepts for more than 150 products a year. Responsibilities included:
• Concept and design development, prototype engineering
• Research and development of new products and packaging
• Managed and directed team of editorial staff and 5 designers
• Managed budgets, production calendar and schedule
• Negotiated exclusive licensing agreement with The Andy Warhol Foundation for use of Warhol imagery on stationery products
• Art directed catalog and photo shoots
• Oversaw all projects, final approval of proofs and prototypes
• Ensured brand cohesiveness in all aspects of media and communication
• Collaborated with prospective museum and corporate clients to develop exclusive custom products. Clients included: Anthropologie, Starbucks, Barnes & Noble, Real Simple magazine, Frick Collection, Guggenheim Museum
• Sourced and hired new talent and artists nationally and internationally
• Planning and design of all visual aspects (furniture, floors, product placement, signage) at 6 trade shows a year

STUDIO DESIGNER (GRADUATE INTERNSHIP)
Working Class Studio, Savannah College of Art & Design, Savannah, GA / 1 year

TEACHING ASSISTANT (GRADUATE INTERNSHIP)
Savannah College of Art & Design, Savannah, GA / 1 year

ASSOCIATE ART DIRECTOR
Hearst Corporation (Diversion Magazine), New York, NY / 3 years
Designed features and departments for a travel and lifestyle magazine (17 issues/year). Art directed 5 special issues per year; created unique brand identity for each issue. Managed assistant art director/art staff and freelancers. Commissioned illustrators and photographers, directed photo shoots.

ART DIRECTOR
Columbia House Company New York, NY / 1.5 years
Conceptualized catalog redesign and new logo development. Designed biweekly magazine and catalogs. Managed design team.

Community Experience

Girl Scout troop leader - 4 years
Centre County PAWS (non profit animal shelter) - marketing and design - 2 years
Penn State Green Initiatives Committee - 4 years
Home Owners Association, president - 2 years

Education

MFA, Graphic Design, Savannah College of Art and Design
BA, English Literature, Villanova University

Other Experience/Awards/Publications

CASE, Grand Gold Medal Award
Hermes Creative Award, Gold, Design/Publication Cover Communicator Award, International Academy of the Visual Arts, Gold, Cover Design
Communicator Award, Silver, Overall Design
Clarion Award, Best Overall External Magazine
Mercury Award, Gold in Design: Magazine/Special Audience
Hermes Creative Award, Gold, Design/Publication
HOW Design Annual, Galison: Modern Geometry collection
Print Regional Design Annual, Galison: Office products
Graduate Fellowship, Savannah College of Art and Design
Dean’s List, Savannah College of Art and Design
Eve Vodka, Winner of Branding and Package Design Competition, San Francisco, CA
Work selected for Shelfless: Exhibition of Experimental Bookmaking, DeSoto Row Gallery, Savannah

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