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Caitlyn B.

Communications and Marketing, Director

Profile

Accomplished marketing and communication leader with extensive experience in nonprofit health sector, adept at overseeing departments, managing significant budgets, and driving innovative programs. Excel in brand management, developing strategic partnerships, and leading high-impact community events to enhance organizational storytelling and stakeholder engagement. Specialized in cultivating collaborative relationships with healthcare providers and executing robust marketing campaigns that significantly increase community participation and donor registration. Transitioning from a focus on fundraising, bring a wealth of transferable skills including strategic planning, project management, and communications expertise to medtech, medical device, and pharmaceutical industries.
● Developed and expanded the organization's fundraising program from $5K to over $500K annually
● Introduced Blue & Green Walk/5K and a sold-out Golf Tournament, securing > $25K new sponsorships
● Navigated national partner brands, leading media efforts for strategic content development
● Managed $100K PR budgets as media spokesperson, driving impactful organizational visibility
● Built a network of 600+ patients and families to amplify mission engagement
● Managed four signature events annually, offeirng community engagement with 2,500+ participants
● Expanded financial support database to 14K+ donors by cultivating a trusted community brand
● Created and executed email marketing strategy, increasing contact list to 17,600+

Key Skills & Competencies

 Communication Strategy Development / Community Outreach Campaigns / Stakeholder Engagement
 Public Relations/Community Engagement Relationships/Partnerships Management
 Marketing Campaigns Development / Fundraising & Revenue Generation / Donor Base Expansion
 Strategic Philanthropy / Brand Growth & Marketing Positioning / Business Growth & Success
 Staff Training & Leadership / Operational Excellence / Project Management

Professional Experience

New England Donor Services, Waltham, MA
Director, Community Affairs & Development, 3 years
Direct Aftercare and Public Affairs Departments, managing budget of $400K and generating annual revenue of $500K. Develop and implement strategic initiatives, including Connect to Purpose program, to foster staff engagement through storytelling, volunteerism, and events. Orchestrate major community fundraisers, with focus on strategic marketing and communications. Lead marketing initiatives and partnerships to significantly enhance donor registration. Streamline Aftercare communication, resulting in heightened donor family event participation. Collaborate with a Level I Trauma Center to establish a pioneering ICU Family Support Room.
● Increased donor registration by 67.5% through targeted media engagement and multi-partner advertising campaigns.
● Raised over $1.5M from two large-scale community event fundraisers, achieving a yearly growth of 20%.
● Boosted donor family participation in storytelling and events by 25% through a revitalized Aftercare communications strategy.
● Secured $25K in new sponsorships for a novel event, leveraging strong partnership development skills.
● Managed 750+ volunteers, ensuring high retention and successful execution of over 250 community outreach programs annually.
● Doubled social media following after organizational rebrand through creative direction of content, including video and storytelling.

Community Affairs and Development | Manager, Development & Public Education, 2 years
Direct internal fundraising initiatives and enhance donor communication efforts, while implementing philanthropy strategy in Development Department. Oversaw public relations efforts, including the curation of media materials and the management of PR agency partnerships. Analyzed data to inform community outreach campaigns and address programming needs, ensuring alignment with organizational goals and community impact.
● Drove creation of a Development Department by engaging senior leadership, achieving $500K in annual fundraising revenue, and adding 3 full-time employees.
● Pioneered four major events by fostering strong relationships with senior leadership and devising effective staff engagement plans.
● Doubled revenue from Falmouth Road Race Team during first year of oversight, reflecting fundraising acumen and strategic planning.
● Led groundbreaking collaboration for installation of Family Room for Grieving Families, setting national precedent in support services.
● Implemented new CRM for integrated volunteer and fundraising management, optimizing organizational efficiency.
● Directed team of 60 volunteer ambassadors, coordinating educational visits to all DMV/AAA branches to further community engagement.

New England Donor Services/LifeChoice Donor Services, Waltham, MA/Bloomfield, CT, 14 years
Public Affairs and Hospital Development Specialist
Orchestrated comprehensive public affairs strategies, including the creation of press materials and serving as the spokesperson for media inquiries. Led volunteer coordination and staff participation in community engagement initiatives. Fostered and maintained strategic partnerships with hospital networks, ensuring effective crisis communication and policy advocacy. Developed educational programs to enhance organizational visibility and public understanding of health-related issues.
● Registered 1,000+ organ donors and bolstered community health resources by collaborating with Hartford Healthcare.
● Addressed low donor registration rates among 16-18 year olds by implementing quarterly training for 60 driving schools.
● Directed public relations efforts, managing agency relations and conducting over 30 media interviews to enhance public outreach.

Community Experience

Intern, Miss Porter's School, English Department, JV Crew and JV Field Hockey, Run Club Coach
Youth Soccer and Basketball Coach
Lead the installation of 5 AEDs on town fields for youth sports and community (sourced funding, pitched project to multiple boards and town)

Education

Bachelor of Arts in English, Art History Minor, Magna Cum Laude
Emory University, Atlanta, GA
International

Other Experience/Awards/Publications

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