Jeannette D.
Small Business Advisor | Digital Marketing/PR Specialist
Profile
Social Media and PR Maven and Creator of Opportunity for entrepreneurial, nonprofit, and restaurant sectors. Deep business background that is leveraged for strategic development plans, social marketing and B2B engagement ideas. Forges deep community partnerships on behalf of burgeoning clients.
Key Skills & Competencies
Consultant * Problem Solver * Business Developer * Strategic Thinker * Negotiation * Team Manager
* Creative Digital and Traditional Marketer * Public Relations * Entrepreneur * Teacher
Professional Experience
Small Business Advisor (multiple roles), 2 years to Present
Women’s Business Center at the UHart Entrepreneurial Center, reSET Social Enterprise Incubator, Hartford, CT
● Serve as embedded Hartford community small business growth advisor. Supports entrepreneurs in idea and early stage development to create frameworks and plans for success.
● Develops programs, curriculum, and workshops for educating entrepreneurs in business 101 topics from business plan creation and to go-to-market framework.
● Delivers specialty mentoring in PR and marketing. Educates clients on digital marketing branding and campaigns to generate awareness and prospects.
● Connects entrepreneurs to resources, especially those for minority and women entrepreneurs.
Creator of Opportunity, Founder and Co-Owner, 3 years
INGroup Creative
● Develops and leads a company that generates a six figure sales annually, uncovers and negotiates new business opportunities and developed processes that have resulted in 30% yearly growth since company inception
● Establishes community and enterprising partnerships for company and client base that have resulted in continued growth and business opportunities
● Creates and Launches digital and traditional marketing campaigns to generate exposure and leads for small business and startup companies
● Prepares, executes, and evaluates marketing and business development plans both internally and for client use
Founder, Co- Owner, 5 years
Eat IN Connecticut
● Founded social media community platform that has resulted in significant growth of area small businesses through high-level exposure and online promotion
● Develops strategic campaigns with social reach amounting in over 40k unique viewers in under five years
● Establishes partnerships that have lead to and supported for profit and not for profit organizations both locally and nationally
Owner, Real Estate Investor and Sales Agent, 11 years
Jet Management
● Established and ran a sales team that consistently outperformed sales goals and resulted in top 3% sales agent awards numerous times.
● Negotiated, purchased, managed, and sold real estate that resulted in over 50% profit and continued growth for customers and self
● Rehabbed, managed, and self-marketed real estate projects in NY, CT, and MA
International Program Manager, 6 years
United Technologies Corporation
● Created self-organized career path that led to fast track growth from leadership trainee to management in less than four years
● Managed international aerospace programs that led to financially sound agreements and continued growth for the company
● Organized international technology conference that amounted to direct impact sales and valued partnerships for aerospace program
● Led operations team to create and implement supply chain procedures that lead to more efficient workflow
Community Experience
Taste of the Nation/No Kid Hungry: Managed PR and Marketing for 7 consecutive years
End Hunger CT: Raised over $20k through event and social promotion via successful marketing campaigns
CT LOVES PR: Developed and lead a team throughout CT to raise awareness and raise over $5k for Puerto Rico for hurricane relief
Initiated and managed statewide video series that offered exposure and increased business revenue for over 30 small business owners.
Boys & Girls Club - Committee Chair
Access Hartford - Board Member
Niro - Board Member
Mayors Charity Ball - Board Member
Childrens Charity Ball - Commitee Member
Urban League - Committee Member
Education
MBA Program Master’s Business Administration, University of Massachusetts at Amherst,
Bachelors in Finance and Economics, University of Massachusetts at Amherst
Other Experience/Awards/Publications
Top Sales Agent - Real Estate for 3 years in a row