Global Atlantic, Hartford, Connecticut 8 years
Assistant Vice President, Individual Markets Marketing
Led strategy and oversaw development and execution of concurrent innovative, data-driven, B2B value-add campaigns that moved the needle on awareness, influence, and sales. Collaborated with sales and marketing partners to ensure content aligned to business goals/strategies. Strategized, directed and partnered with creative and digital marketing teams and agencies-of-record to execute projects that enhanced the ultimate client experience.

• Created engaging content to be leveraged in a variety of promotional ways including articles, landing pages, podcasts, videos, white papers, webcasts, social media posts, printed magazines, etc.
• Partnered with Analytics team to analyze research to determine and report out on success of marketing programs and campaigns. Utilized SEO applications and other research to ensure high ranking searches.
• Managed the work of internal/external writers, designers as well as agencies for digital advertising, videos and podcasts.
• Sought cross-sell and promotional opportunities between our sales leadership and our parent company, to identify thought-leader opportunities, establish name recognition and increase sales of certain products.

Voya Financial, Windsor, Connecticut 6 years
Marketing Director
Led the development of the Retirement marketing strategy that built awareness and drove growth across all customer channels with particular emphasis on the consumer. Worked across the organization to develop annual marketing plans supporting key strategic initiatives. Ensured consistent application of Voya brand positioning and creative standards across all customer touch points including direct marketing, sales collateral, digital resources and social media content.

• Designed and managed ongoing cross-market digital marketing campaigns that utilized best practice customer relationship management (CRM) techniques including the development of buyer personas and “journeys” which made targe/ng specific audiences more precise.
• Developed B2C/B2B marketing strategies to promote Voya through traditional collateral and targeted email campaigns.
• Oversaw creation/execution of a targeted, multi-media direct marketing campaign to investors; average response rate of 20% and a per-participant transaction amount of $115K.
• Managed Voya’s social media strategy and routinely developed editorial calendar and ongoing, engaging content.

The Hartford Financial Services Group, Hartford, Connecticut 6 years
Creative Director, Group Benefits Division
Oversaw development and execution of marketing strategy in support of key company initiatives. Integrated and implemented corporate brand strategy. Led and administered work for internal creative staff of five, external advertising and interactive agencies and vendors. Worked collaboratively with multiple departments to strategize, ensure accuracy of positioning for products and services and all creative execution, while simultaneously managing an annual budget of $8M.