Trang C
Director Market Research
Profile
Dynamic Insights Expert with a passion for driving revenue growth through innovative primary and secondary research methodologies. Proven track record of generating actionable insights across diverse industries and audiences, including CPG, Manufacturing, Beauty/Health, Fintech, and Technology sectors. Skilled in leading multinational initiatives, developing market research best practices, and leveraging technology to disseminate insights globally. Committed to continuous improvement and team success with a proactive approach
Key Skills & Competencies
Strategy | Product Development | Innovation | Advertising | Brand Consultancy | Coaching | Leader | Empathy | Mentoring | Operation Improvements | ROI | Budgets | B2C | B2B | Employees | Training Programs | CX/UX/Usability Research | Market Research | Marketing Strategy | Project Management | Qualitative research (ideation, ethnographies, focus groups, C-suite interviews, Usability Testing and CX/UX design research) | Quantitative research (Concept testing, communication optimization, conjoint/max-diff studies, NPS and reputational tracking studies) | Competitive Intelligence | B2C and B2B Research | Product Research | International Research | Brand Research | Experience Design Workshops | Moderator | Data Analysis | Insight Generation | Business Insights | Client Relations | Research Projects | Project Delivery | Stakeholder Management | Workload Prioritization | Design Thinking | Research Operations | Research Policy | Relationship builder (agencies, industry experts, and internal stakeholders) | Proficient in MS Office, PowerPoint, Word, Excel | Familiarity with Qualtrics | Presenter to C-suite/Executive Visibility
Professional Experience
American Express, Research Director 15 years
Avon, Senior Manager Insights, 2 yeas
Altria, Senior Manager Opinion Research, 2 years
Sunstar, Senior Manager Research, 3 years
Siegel & Gale, Senior Manager Research, 2 years
Grey Interactive, Strategic Planner, 1 Year
Harrigan-Bodick, Senior Project Manager, 4 years
Community Experience
Cross Cultural Solutions in Tanzania
Education
MBA at NYU
BSBA at BU
Other Experience/Awards/Publications