Self Employed, Marketing Consultant, New Haven, 3 years
•Advised Clients on sales growth strategies such as capturing abandoned cart users, Content Engagement and Lifecycle Stage segmentation. Increased average conversion rate to 9% for 3 months.
•Delivered email marketing strategy and process flow execution using Mailchimp.

SoluTech Inc., Digital Marketing & Sales Manger, New Haven, 1 year
• Fostered full email direction to grow our email subscribers and increase engagement using Constant Contact to introduce our ITO, which was a huge success, selling the total 40% supply to our fundraising round within 2 weeks.
University of New Haven, Adjunct Professor, West Haven, 2022 - 2023, • Developed and delivered engaging lectures on business analytics, fostering an interactive learning environment, and facilitating students’ comprehension of complex statistical concepts and R syntax generating a student success rate of 93% YTD.
Agra Software, SEO Specialist, Cheshire, 2022 - 2022, • Revitalized clients SEO for cremation services, by analyzing sales data using R Studio and geographic data based on campaign performance and conversion tracking. Effectively increasing unit-specific marketing by 15% after the first 2 months of revitalization, while saving about 2k in Google AdWords budget.
Macy's, Retail Operations and Marketing Coordinator, Milford, 2017 - 2021, • Fostered customer’s experience and shared knowledge of all our merchandise features and quality, prompting incredible sales for the Levi franchise averaging 150% in sales YTD for 2 consecutive years.
Odonelle Company, Marketing Internship, New Haven, 2016 - 2017, • Optimized clients’ analytics and pay per click initiatives, by understanding the client’s journey across channels and improved the list of keywords averaging a 30% decrease in cost per acquisition using Google AdWords and organic traffic backlinks.