Self Employed, Marketing Consultant, New Haven, CT | 3 years
• Advised Clients on sales growth strategies such as capturing abandoned cart users, Content Engagement and Lifecycle Stage segmentation. Increased average conversion rate to 9% for 3 months.
• Delivered email marketing strategy and process flow execution using Mailchimp.

SoluTech Inc., Digital Marketing & Sales Manger, New Haven, CT | 1 year
• Executed a Kickstarter campaign integrating both digital and guerrilla marketing strategies, exceeding our funding target by an additional 10% within the first week!
• Fostered full email direction to grow email subscribers and increase engagement using Constant Contact to introduce our ITO, a huge success, selling the total supply to our fundraising round within 2 weeks.
• Advanced our A/B testing after a thorough month-to-month segment analysis.
• Determined how open rates and click-through rates affected conversion rates, and was able to increase conversion rates by an average of 3.5% per month.

University of New Haven, Adjunct Professor, West Haven, CT | 1 yr
• Developed and delivered engaging lectures on business analytics.
• Fostered an interactive learning environment, and facilitated students’ comprehension of complex statistical concepts and R syntax generating a student success rate of 93% YTD.

Agra Software, SEO Specialist, Cheshire, CT | < 1 yr
• Revitalized clients SEO for cremation services, by analyzing sales data using R Studio and geographic data based on campaign performance and conversion tracking.
• Effectively increased unit-specific marketing by 15% after the first 2 months of revitalization, while saving about $2k in Google AdWords budget.

Odonelle Company, Marketing Internship, New Haven, CT | Internship
• Optimized clients’ analytics and pay per click initiatives.
• Examined the client’s journey across channels and improved the list of keywords, decreasing cost per acquisition on avg 30%, using Google AdWords and organic traffic backlinks.

Macy's, Retail Operations and Marketing Coordinator, Milford, CT | 4 yrs
• Marketed and sold merchandise features and quality, resulting in incredible sales for the Levi franchise averaging 150% increase in sales for 2 consecutive years.