Christine G.
Marketing
Profile
Nonprofit marketing generalist working at the intersection of marketing, client services, and operations. Expertise in B2B event management, CRM system infrastructure, website management, process improvement, and branding alignment. Achievement of outcomes through strategic collaboration, with a focus on troubleshooting and meticulous attention to detail.
Key Skills & Competencies
Skills
• Marketing Communications • Website and CRM Management
• Process Improvement • Branding and Design
• Event Planning and Logistics • Copywriting and Proofreading
Tech Platforms
• HubSpot - Sales and Marketing Hubs • Canva • WordPress with DiviBuilder • Zoom
• Microsoft Suite • G Suite, Autocrat add-on • Constant Contact • Stripe
Professional Experience
Traumatic Stress Institute of Klingberg Family Centers, New Britain, CT
20-program human service agency working to build healing relationships that empower children and families. The Traumatic Stress Institute (TSI) is a department of Klingberg. Its mission is trauma-informed system change delivered through consultation, training, and program evaluation.
Marketing Coordinator 3 years
• Build and advertise up to 25 B2B and marketing events per year, serving over 85 client agencies. Additional support for unlisted events geared toward new client initial implementation training.
• Manage content creation, updates, and redesign of TSI website. Liaise with web developer as needed for troubleshooting.
• Build HubSpot CRM infrastructure for annual slate of events, including attendance tracking and enhancement of service coordination for client agency implementation lifecycle. Source provider and collaboration on initial system implementation.
• Create an in-depth update of Risking Connection, our centerpiece curriculum. Rebrand of materials and modernization of visual content to align with TSI's current thinking regarding anti-racism and trauma-informed care. Collaborate with cross-functional team.
• Run bi-weekly marketing meetings with leadership, planning and implementing campaigns and assessing progress toward goal achievement.
• Create monthly newsletter to the RC community and drive blog content creation. Skilled editor with an eye for optimizing complex content for online consumption.
• Procure a continuing education credit provider and set up system for applications, automate submissions and attendance certificates.
• Source an interpretation service for clients with ADA considerations.
• Establish sales operations for the publication of therapy-focused books, transitioning from prior publisher to new service.
Administrative Assistant 5 years
• Coordinate and advertise in-person and online training events, making process improvements regarding communication and training preparation for client agencies.
• Improve production of training materials, establishing a reliable printing partnership to ensure timely delivery and professional quality of materials for client events.
• Lead finance tracking improvements, manage complex payment orders, migration to Stripe for better invoice management, enhance transaction accuracy for international clients.
• Quarterly audit of client records, identifying discrepancies and implementing corrective actions to ensure accuracy.
• Make additional process improvements by sourcing new platforms.
• Streamline creation and delivery of training certificates through task automation.
Community Experience
Girl Scouts of Connecticut, Foothills Service Unit, Burlington, CT
Former Troop 66893 Leader and Service Unit Manager (volunteer)
Mentor for a group of 15 girls, schedule and run monthly meetings and field trips, publicize and manage community/public service events. As Service Unit Manager, meet monthly with other Girl Scout Leaders to schedule recruitment events, distribute leadership of community events to troops, communicate with Girl Scout leadership, and ensure policy compliance.
Education
Bachelor of Arts: Psychology - University of New Hampshire, Durham, NH
Hubspot Certificates in Email Marketing and Growth-Driven Design
Other Experience/Awards/Publications