Traumatic Stress Institute of Klingberg Family Centers, New Britain, CT
The Traumatic Stress Institute (TSI) is a department of human service agency Klingberg. Its mission is trauma-informed system change delivered through consultation, training, coaching, and program evaluation.

++Marketing Manager | 3 years++

Sole marketer managing the strategy and execution of B2B and B2C marketing campaigns for Risking Connection Change Model organizational trauma-informed care implementation and ongoing professional development training. Drive attendance and manage full-cycle event marketing from awareness through digital credentialing fulfillment. Drive operational improvements of marketing campaigns while enhancing online presence. Implemented crucial system improvements to improve client services and team efficiency.

Systems Optimization & Automation
• Transform highly manual spreadsheet system to HubSpot CRM, improving client services and team efficiency, as well as building capacity. Client agencies increased by 115%.
• Track performance of content targeting potential clients and community of Trainers’ registration rates through HubSpot email analytics tool.
• Build HubSpot CRM infrastructure for annual slate of events, including attendance tracking and enhancement of service coordination for client agency implementation lifecycle.

Marketing Management
• Plan and execute marketing campaigns for up to 25 B2B and B2C marketing events per year, serving 85 client agencies.
• Increase industry visibility through LinkedIn, PACEs Connection, and blog content.
• Create monthly newsletter for 850 community members - leadership, task force, trainers, and champions.
• Edit and optimize complex content for online consumption.

Brand Management
• Rebrand and update Risking Connection, our centerpiece curriculum as part of a cross-functional team. Design materials and modernize visual content to better reflect social and cultural perspectives and center the importance of racial trauma and healing.
• Redesign website, ongoing content management and creation. Liaise with external web developer to test updates and troubleshoot.

Leadership
• Run bi-weekly meetings with department heads to set marketing objectives and timelines, evaluate progress toward goals.
• On a task force to procure strategic planning consultation.
Establish new sales operations for the publication of therapy-focused books.

++Administrative Assistant | 5 years++

Event Management
• Coordinated and marketed in-person and online training events, made process improvements regarding communication and training preparation for client agencies.
• Created and managed publicity for 8-10 continuing education events for our trainer/champion community, as well as an additional 12 training events for client onboarding and initial implementation training. Made venue and catering arrangements for in-person events.

Systems Optimization & Automation
• Improved production of training materials, establishing a reliable printing partnership to ensure timely delivery and professional quality of materials for client events.
• Led finance tracking improvements, managed complex payment orders, migration to Stripe for better invoice management, improved transaction process for international clients.
• Streamlined creation and delivery of training certificates through task automation.
• Made additional process improvements and procured vendor services, always with an eye toward improving team coordination and client experience.
• Completed quarterly audit of client records, identifying and ameliorating discrepancies.

--------Prior Experience-------

State of Connecticut Department of Children and Families, Torrington, CT
Social Worker

Planned Parenthood of Northern New England, Derry, NH
Site Manager and Healthcare Associate

Antarctic Support Associates, McMurdo Station, Antarctica
Shuttle Service Coordinator, Air Service Representative